Who is Stephen Seiler
The short answer
Stephen Seiler is an American-born exercise physiologist based in Norway, at the University of Agder in Kristiansand. His research on the training intensity distribution of elite endurance athletes made the 80/20 rule and "polarized training" known far outside science.
Seiler studied how rowers, cross-country skiers, cyclists and runners at the top level actually spread their training across intensities. Instead of asking what should work, he looked at what the winners did. The answer was remarkably similar across sports: most sessions are easy, a minority are hard, and the middle is used sparingly.
The 80/20 rule
Counted by sessions, roughly 80 percent of an elite endurance athlete's training is done at low intensity, below the first lactate threshold. About 20 percent is done at or above threshold. Counted by minutes, the easy share is often even higher, because hard sessions are short.
Seiler describes it with a three-zone model: zone 1 below the first threshold, zone 2 between the thresholds, zone 3 above the second. That is not the same as Zone 2 in the five-zone model many watches use. Our heart rate zones guide explains both.